AI-referred visitors convert at 4.4x organic rates. Revenue per visit is 84% higher. And yet most Shopify merchants had no way to track any of it. SurfaceKit exists to fix that.
AI-driven retail ecommerce
2026 projection
US adults used AI to shop last year
Up from 22% in 2023
Conversion rate premium
AI vs. organic traffic
Of ecommerce queries trigger AI
As of 2025
AI search isn't coming. It's already here. ChatGPT, Perplexity, and Google AI are actively influencing product decisions for millions of shoppers — today.
The problem is that none of the standard analytics tools can see it. GA4 shows you traffic after it arrives. It can't tell you that AI recommended your competitor instead of you, or what that recommendation cost you.
We built SurfaceKit because that blind spot shouldn't exist. Merchants deserve to see where they stand in AI search — and a clear, data-driven path to improving it.
We don't ask merchants to pay for optimisation before they've seen the problem. The free scanner exists because you should know your numbers first.
"AI is growing" isn't actionable. "AI-referred traffic to your category grew 4,700% last year and you're capturing 2% of it" is. Everything we build reflects that.
We didn't apply a generic AI tool to ecommerce. SurfaceKit is built specifically for product pages and shopping queries — the mechanics are different, and our tools reflect that.
61% of US adults used AI for shopping last year. The question isn't whether AI affects ecommerce. It's whether you can see it and act on it in time.
Operators and builders. We built the tooling because we needed it ourselves.
Free scan. 2 minutes. See what AI sees — and doesn't see — about your store.